M.e.a.t. checklist11/27/2023 ![]() Citations that you would expect a business to have such as a Google Business Profile, social profiles, mentions in the news, links from business partners are all signals that Google can use.Į-A-T is very important for any site that writes on a topic that could be considered YMYL. There will be signals online that speak to your legitimacy. For example, if you service a medical clientele in real life, you’ve got E-A-T. What does it mean to “have good E-A-T?” If Google detects a query is YMYL, they put more weight into the E-A-T signals that demonstrate that you are recognized as a good source of information on this topic. ![]() If your site is a medical, legal, or financial site, then having good E-A-T is crucial. E-A-T is mentioned in these guidelines 130 times! The following screenshots are all taken directly from the latest version of the guidelines, which at the time of publishing this article is the version released on July 28, 2022. Let’s look at what the QRG say about E-A-T. □ johnmu (personal) updated for 2022 □ August 21, 2022 It's not a collection of ranking tips, but it can be useful in thinking about topics like these. ![]() My recommendation would be to read the quality raters guidelines. And there is a LOT of information about Google E-A-T in these guidelines. While Google’s algorithms are not an exact representation of what is in the QRG, as mentioned above, the QRG reflect what Google wants the algorithms to do. If you have ever wondered what it is that Google considers “high quality”, the QRG is actually a textbook that explains this in great detail! They don’t tell you how the algorithm is ranking results, but they fundamentally show what the algorithm should do.” “ You can view the raters’ guidelines as where we want the search algorithm to go. In a CNBC interview, Google’s VP of Search, Ben Gomes was asked about the connection between Google’s Quality Raters’ Guidelines and Google’s algorithms. We want to pay attention to this information as Google has told us that these guidelines are a key to helping us understand what Google wants to see on a website in terms of quality. This document is loaded with discussions on Expertise, Authoritativeness and Trustworthiness. Google updates the wording in this document a couple of times a year. Google’s quality rater guidelines, also known as the search quality evaluator guidelines, are available for anyone to read. ![]() For now, you can listen to this advanced discussion on what is important for all website owners to know about E-A-T right now. My most recent podcast episode will be up on Youtube soon. Watch all three parts of my E-A-T webinar series to help you learn more about each topic in depth. There’s a lot more in the article below, but here if you like video, these will be useful. I have obsessed over everything Google has said on the topic. In this article I will explain what E-A-T is and how you can make changes to help improve your E-A-T which could potentially translate into better rankings and more traffic. I have been studying Google’s concept of E-A-T since 2017.
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